Deluxe: How Luxury Lost Its Luster

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Business & Economics - Industries
Deluxe: How Luxury Lost Its Luster

Deluxe: How Luxury Lost Its Luster

Name: Deluxe: How Luxury Lost Its Luster
ISBN: 9780143113706

Dana Thomas

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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy fa?ade that will enthrall anyone interested in fashion, finance, or culture.

Catégories:

Business & Economics - Industries

Année:

2008

Edition:

Reprint

Editeur::

Penguin Books

Langue:

english

ISBN 10:

0143113704