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Building Corporate Identity, Image and Reputation in the...

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar, Charles Dennis, Pantea Foroudi, (eds.)
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"Brands - corporate, products, service- today are collectively defined by their customers,, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"--
Année:
2021
Edition:
1
Editeur::
Routledge
Langue:
english
Pages:
600
ISBN 10:
0367531240
ISBN 13:
9781000382211
Collection:
Routledge Studies in Marketing
Fichier:
PDF, 8.78 MB
IPFS:
CID , CID Blake2b
english, 2021
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