CRM: redefining customer relationship management
Jeffrey Peel
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. · Defines the nature of new CRM niche solutions · Provides entirely new types of functionality that mesh seamlessly · Describes solutions focused solely on the needs of the customer
Catégories:
Année:
2002
Edition:
1st
Editeur::
Digital Press
Langue:
english
Pages:
249
ISBN 10:
155558263X
ISBN 13:
9781555582630
Collection:
Enterprise computing
Fichier:
PDF, 920 KB
IPFS:
,
english, 2002