Intellectual Property for Managers and Investors: A Guide...

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Intellectual Property for Managers and...

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Name: Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
ISBN: 9780521851060

Steven J. Frank

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No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

Catégories:

Business & Economics - Management & Leadership

Année:

2006

Editeur::

Cambridge University Press

Langue:

english

Pages:

184

ISBN 10:

0511140673