Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

I rely on Full Frontal PR as my PR resource on practically a daily basis. The book has been the most valuable PR resource I have ever owned. Using the tools I have been able to drive great attention to my company. Its pages are dog-eared and in some cases falling out due to overuse. The best PR book I've ever read and I continue to re-read. Jesse Torres President and CEO Pan American Bank Los Angeles, CA 90063